Not sure, but they did $17 million in revenue before the family issues, following this same business model. So they have the trucks, etc
These trucks are already going to these accounts (currently 500), they just need more items to sell to them
More items = more potential for sales at each stop, increasing the profitability of each truck/employee. Bread is something these small stores DONT have, which is the KEY to this deal. No competition and the bread market is massive.