Looks like you might be onto something there good Drugdoctor! Will this be a Bellissima brand Aperol? Or maybe a Christienip brand or some such version? This should appeal to the younger crowd of drinkers!! Me thinks you might be onto something with that guess.
Aperol already has a distributor, specifically Campari America. A company that, for obvious reasons, has way more knowledge about marketing Italian Amaros than Rich.