Replies to post #301809 on CASH COW

[mick]

Rihanna or Serena? The Endorsement Puzzle for Women's Sportswear

To market women's sportswear, industry executives have long grappled with a perennial debate: Are celebrities or sports stars more effective endorsers?



(END) Dow Jones Newswires

January 15, 2018 09:15 ET (14:15 GMT)

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