This one is so transparent now. Millions of bottles rolled out last week and millions have already been sold. If the rest of the Publix are like the 6 in my surrounding 20 mile radius....OMG!!!! Next earnings report will be through the roof!!! It is due out in April!!! Some wicked west peep just specified that they would be shorting this! I HOPE THEY DOOOOO!!!!! I need to load another million and I want it at these prices, before the earnings report comes out....AFTER THAT REPORT...NO HOPE OF SUB-PENNIES AGAIN FOR ME TO LOAD.:-(