Tough to tell, but it’s likely near breakeven for Rich, an investment into future sales. If customers like it enough to pay double for it after Jan 3rd...
Publix deal went right to their 9 distribution warehouses. It was not done through southern glazers. I called publix and prior to November 23 they would order it for you from Souther glazers and after it would come from the distribution centers. That is the reason why a 2 for 19.99is possible since there is no middle man distributor in this publix deal!!