With the current CEO, it will never reach its full potential. This is a chronic business problem that no Actipatch can deal with.
However, because of the size of the market, the company can still make money and succeed with their current approach and the stock will gain quite a bit. However, if the CEO steps aside, Biel will take off big time and many other opportunities will open up. He just needs to give it up and hire someone with business focus and proven record as the CEO.
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