IMO, Roger has re-thought his transparency due to some shareholders jeopardizing company relationships by contacting vendors/partners directly. He is running AMFE in a fiscally responsible manner by investing where he can get the best value for his buck and I wouldn't want it any other way. He knows word will get out and AMFE will be on the map.
Even with the popularity of Snakes I doubt many have put Snakes or Gro3 and AMFE together as an investment in this gold mine yet. This will change without a huge amount of money spent on advertising. It will get out based on revenue, fundamentals and word of mouth.
There is too many catalysts lined up for it not to. I agree that 2018 is the year for AMFE and Im sitting on the sidelines waiting patiently for it to happen. IMO it will in a big way.
We have all probably seen alot of franchises sparkle and fade. I can name at least half a dozen but I feel Snakes has a unique idea and approach for it to be around and growing for a long time...Just IMO