What these as*holes do not understand to being prudent and creditable CEO'S is to under promise and over deliver and NOT TO OVER PROMISE AND FAIL TO DELIVER THUS DEVALUING THEIR VERY WORDS.
A PERSON'S ACTIONS WILL EITHER MAKE THEIR WORDS TRUE OR A LIE !!!
THIS IS A SIMPLE CONCEPT TO NOT ONLY UNDERSTAND, BUT TO DELIVER TO ALL CONCERNED IN AND FROM MANAGEMENT.
THIS IS PRETTY MUCH THE FIRST THING TO MAKE SURE YOU DO IN MANAGEMENT 101.
YOUR WORD CANNOT BE STOLEN FROM YOU BY ANYONE - YOU CAN ONLY GIVE IT AWAY YOURSELF. AND, WITHOUT A CREDITABLE WORD THE GOING BECOMES MUCH MORE DIFFICULT ON THE ROUGH TO SUCCESS.