"I'm a little surprised that you so easily dismiss the obvious lack of competence and care in this company's public reporting. It speaks to a lack of diligence on the part of management."
I completely agree with your "lack of diligence" assertion.
My primary concerns about DECN, at this point, are the effectiveness of its marketing and its distribution channels. And I consider metrics about these critical. Down the road, profit and accurate reporting metrics will become imperatives.
I suspect our opinions, for the long term (if there is one), aren't that far apart. For the here and now, we appear to disagree on priorities.