You see they offer the majority of what a streaming service does... the streaming television feeds. That is something they offer.
(Why doesn't netflix offer live? They must not be in the streaming business then)
And our behind the scenes middleware makes incorporating the channels and the on the fly advertising easier than alternatives. Note other tiki users look the same, but are not able to add 10 foreign channels overnight. That is our tech.
As other have explained I see no value for them to add the DVR and the movies because their main focus is not in the U.S market.
OTTV have the patent pending for their platform that other can't copycat. This isn't an overnight deal. It has carefully planned for a long long time. Oi2TV is a win-win for all the parties.