You missed that Bai had 1/3 of it's sales float to the bottom line. " the acquisition is expected to add only $132 million in incremental net sales and $43 million in incremental income from operations to Dr Pepper Snapple Group’s current 2017 estimates"
You can't just look at sales multiplier when analyzing value on a profitable company. And when you have a company like CELH that manages to lose money no matter how good its sales growth, it's not a good sign.