Exact same thing on this end.
My millennial sister and all her friends are absolutely psycho for Exploding Kittens, Cards Against Humanity and Bears v. Babies.
I, too, had zero inkling as to just how big this craze has become. IMO (and others have said it here as well), we all have the digital age to think for that. Lack of human contact has made us islands unto ourselves.
People are hungry for contact. Our business model offers it in spades. That = $$$.
Who freakin' knew???
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