The Misconception: You make rational decisions based on the future value of objects, investments and experiences.
The Truth: Your decisions are tainted by the emotional investments you accumulate, and the more you invest in something the harder it becomes to abandon it.
Description: Reasoning that further investment is warranted on the fact that the resources already invested will be lost otherwise, not taking into consideration the overall losses involved in the further investment.
Realistically, Bellissima is a deck stacked against you, with those Preferred C's, Preferred D's, and dilution. Keeping with an investment in penny stocks because of already realized losses is how 80% losses turn into 95% losses.
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