What are Stevenson Farms revenues. Seems like another start-up operation that lacks distribution channels to grocery stores, etc. I suppose it is possible that Giggles will initially try to sell product online and ship direct to consumer, but this is not going to bring in much $ at all.
I personally think the hire was a buffer because the Bahrain deal isn't happening and Parsi needed some "news" that he can boast about when the next 10Q ends to offset the announcement that Bahrain is off the table. A two location restaurant doesn't need a "master chef" -- it needs money to grow. Until we get this money, all bets are off, and we will continue to trade around the current PPS levels.