Well said Toy!! It's like comparing apples and oranges.. Danny Devito is nothing like Christie and I do believe that Rich is like ole Henry the VIII'th and will get it right this time. How many times did Einstein fail before he got it right. Publix, Costco, Target, Kroger and so many more that we're getting on board not to mention the dozens of smaller distributors that are currently selling Bellissima all over the USA and soon to be around the globe. With the sadness of all the wineries burning in California there might and probably will be a much higher price for our product too as California probably has lost a good bit of it's product for this year.