The COMPANY DOESN'T sell shares into the market, old note holders do and then those able to short, short while the note holders sell, then panic sellers sell which drives the price down even more, the folks like BMIC and VNDM know when the selling is coming to an end, in the mean time they have been buying up all the cheap shares that they have caused the sellers to sell, then they sell them back once the debt sellers are finished selling to the folks that come charging in to buy due to the PR's that come back to back because the Company now knows the Debt sellers have stopped.
Its all coordinated effort to stick it to the common investor