I'm right there with you! When you tell some of your friends and family how much you're up so far in AMFE, every single response is SELL AND CASH IN! I have the same response every time - this company is just beginning it's explosive growth stage and they've already started to show proof of this growth over the past 4 quarters. I just got in early :) Then I usually share the latest news about the company such as the $4M in GRO3 purchase orders and the franchising and corporate expansion that is about to take off and send the share price into the $$$s range.
I also usually share with them the exclusive distribution rights to Cards Against Humanity, Bears vs Babies, and Exploding Kittens. And when that doesn't raise their eyebrows, I say did you know that the board games category on Kickstarter.com is the #1 funded category with technology being #2? And Bears vs. Babies an Exploding Kittens are in the top 3 most funded games of all time? The eyebrows go up after that. A lot of people don't realize how hot the board gaming industry is right now.
People are starting to bring board games and cards to a lot of our local breweries, or the brewery has like 5 games to choose from. S&L has a whole library of games!