Ben Castanie who's concept and vision of Snakes' Roger decided hey.. you know something, lets keep Ben on the board of directors and have him be the 'owner' to 'run' the Snakes retail locations.
The 'Title' of Owner.. a bit 'Grey' but truth.
I suppose your looking for an 'economic explanation'
that's the way I've interpreted the situation.
Lets our CEO maximize his 'expansionist vision' for AMFE
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