That's for sure Juan ... all the noise about what Publix managers are saying now means nothing. It takes time for this to go down the line for Publix just like it does for distributors to get Bellissima after approval buy States and say LCBO ... Publix as stated in the PR will not come into play until December.
Now this is opinion… For all we know it could be featured in only the six stores that carry it. The PR does not state anything very clearly and I think that's very intentional.
Big stores = Big opportuninty X Publix, Target, Costco...etc. ICNB Nice move to the top of the board. Very tricky... Walk softly and wield a Big Sticky.