Well let's see ...they are partnering with a multi-billion dollar company which is the largest theater operator in Canada. Snakes will receive publicity and cross marketing from Cineplex.
The Rec Room is a relatively new concept for Cineplex which they want to expand and want it to be successful. Snakes can help them offer a unique entertainment offering and help them become successful with this concept.
This is something that Roger has discussed before and now he is announcing progress on a part of their business plan.
, Cineplex welcomes 75 million guests annually through its circuit of 164 theatres across the country.
75 million people will be exposed to snakes via pre movie advertisements , it's is in cineplex's best interest to promote its Rec room game nights. Imagine what it's costs in terms of marketing to reach 75 million people.. For snakes it's free !
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