"You took things out of context."
Sorry...this was it:
"What a thud.
Based on today's market reaction,There's apparently nothing in that PR of significance.
But is that really that surprising?
I think when your first launch has been such a dud,it's hard to take news of a second with any level of seriousness.
Unfortunately,limited resources are now being spread over two launches,with the first still in it's nascent stage.
Which from a Business standpoint make absolutely no sense.
The "weight" of the first launch is still being felt,and the stress on DECN fiscal structure is causing huge losses.
An assessment of that alone should have nixed any new product launches.
Also,If you've been involved with successful launches before you'd know launch PRs include some type of Distributor and Target Market specific analysis be included in the announcement. Something that would indicate "Pre-Market launch acceptance Testing" had indicated a strong reception and that market penetration could achieve certain levels.
Yet....Nada from DECN.
Why would someone invest in a Company that hasn't done that kind of homework?
There's no basis provided for why this launch will be successful.
Those that claim this is good news have NOTHING to base that statement on other than their hoping and praying this helps the share price.
Unfortunately for them the real world works differently than that.
Scoop"
Better now? May I speak?
"Based on today's market reaction,There's apparently nothing in that PR of significance."
In my view there was definitely something of significance in the PR.
"Although our new GenSure!™ will be available in multiple international markets, primarily in the developing world, it will not be registered, advertised or sold in the US, Puerto Rico, or U.S. territories, as a domestic market has not developed."
If someone was not terribly familiar with the ins and outs of DECN and the diabetes testing market (like me) that could sound pretty significant. I've seen other companies take to foreign markets because "a domestic market has not developed" and was always left wondering why.
One could interpret the lack of a market reaction to the PR as a response to there being "nothing in that PR of significance". As I explained I believe that there was something of significance in that PR. I suspect that the lack of market activity was more likely attributable to the fact that no one seems to care about or believe what the company publishes, regardless of its significance.
"Think about it?"
News 
Market Data 
Discover 
