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falconer66a

09/07/17 3:57 PM

#118927 RE: XenaLives #118887

Trademark Registration Not Required

Bottom of page 10, "Protecting Your Trademark, Basic Facts About Trademarks"
https://www.uspto.gov/sites/default/files/documents/BasicFacts.pdf

In the United States, parties are not required to register their marks to obtain protectable rights. You can establish “common law” rights in a mark based solely on use of the mark in commerce, without a registration.



Merely putting (TM) after a novel, otherwise unused name connotes legal trademark protection in the US.


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ExtremelyBullishZig

09/07/17 4:47 PM

#118956 RE: XenaLives #118887

Yes and no. If you have been using a name on a product and can prove that you were Distributing materials with it used before the other company started using it, you will win. I have just recently dealt with a client who actually did register the trademark and another much larger company uses the same word as a product name and started legal action. Even with the register trademark they had to obtain old copies and original marketing artwork to illustrate when they started using the word