A lot is occurring behind the scenes to increase value of the company. This company will be fought over in the future. Rich is doing all the right things. He has accomplished a lot in a short period of time.
1. Constellation Brands is too busy digesting its purchase of Charles Smith. And, if they wanted to take over a prosecco, they could no doubt find a prosecco company not riddled with toxic debt and licensing agreements that cut into the profits.
2. Rich isn't "throwing down claims" to anything. It is looking like the entire quarterly sales of Bellissima is less than one day's worth of Costco's sales of La Marca over the same period.
3. Outside of the faithful, Bellissima has ZERO brand recognition. Constellation isn't paying a 10% commission to a hired gun shill with no name recognition among the target demographic.
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