No - that box is simply indicating how many monthly searches are done for DCVax l... between 100 and 1000. Believe me, the cost is around $10 per click.
Which really, if you think about it isn't that bad.
An advertiser can pay thousands of dollars to reach their audience in a magazine or on a billboard or on tv. With Google, you can also spend thousands, but you didn't pay until the person actually clicked on your ad. So you know you are actually paying for your target market, and you're not paying for all the others who are simply exposed to your ad.
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