Why? Most wines are that price. I am just saying most people do not spend over $15 a bottle..it's just that simple. Granted this is pretty much the only organic one on the market right now but who's to stop one of the big wine makers out there to not knock off this all together and come out with something the same and with a lower price point.
I want it to do well, I think we need to sell higher volumes is what I'm getting at. If we ship it and it just sits, no one will want to reorder this.