I like ALL of those things too - a lot. The design of the Rap Battle was very creative - and potentially very lucrative if they do end up doing 30 episodes. 99 cents pay per view is NOTHING - major rap battles of the past charged over $100! See THIS
Of course this is different - but still 99 cents each..and the incentive of the competitors to go out and engage their social media fans - just brilliant.
Is there a way to see the super users by name? This is companies that actually signed up for the webinars, right? Do we know they are legit?