AS I clearly stated I am only reacting to my own real life experience. This is no different then when I bought underarmour years ago when I noted all the young people wearing it - it is my methodology of investing - examining the reality that lies about me.
Such investing may not work for you and that is fine - use your own methodology
AS to Rx's going up - well that means little - a lot of thalidomide was sold years ago as well - the rx's are rising on an unproven assumption - this means little other than good marketing - a lot of pet rocks were sold as well