Yes construction IS part of the business, not gonna argue with that.
When I said "business" updates I was referring to sales numbers and projections, maybe some deals in the works. That's why we've gotten in the past when a tweet or two was the temporary substitute for a PR. That's not what we got today. Today we got a retweet of the design firm's image plus an update on the paint.
This all leaves me to believe a PR relating to more "business" type stuff is right around the corner.