Correct. Bellissima had just launched when $ICNB hit the 52 week high. It was nothing more than words on paper.
Fast forward six months and the distribution map is almost complete in the US and Canada.
Now that distribution channels are firmed up it's time to ramp up production and marketing and flood those channels with product and start reaping monetary gains.
This has been a textbook distribution and product rollout and anyone who's ever built one on their own or studied this can see it for what it is.
A lot of people are trying to get your shares at a price close to where it was back last December by causing panic and hysteria.
Don't listen to them and you will be fine in 3-6 months.
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