and that is first leg... it can run higher than that. They have a simple but efficient business plan. The business plan is highly social media based w/ little overhead.
In the dog days of summer, no rain for several months in Arizona, the conditions are ripe for a grass fire. Do you know all it takes to set a whole damn forest of trees, neighborhoods, homes on fire?
A cigarette. In other words, not much to set the whole thing on blaze.
Remember that when investing.... BUY LOW, SELL HIGH.