Simply refer back to the business plan that was suggested back in 2009:
Trina had products in both Walgreens and CVS at one point. And based on the filings, lack of funding and marketing resources under poor economic conditions is what prevented further growth and sales potential. Fast forward to 2017, EVSV currently has extraordinary marketing reach and a pest control company making over 200% more revenues than the former X-terminate operation. Whether it's a special unique blend of fertilizer or redistribution of an existing product, branding is what ultimately leads to sales. And recent PRs show the kind of branding power that Trina is exposed to, which is why the revival of OPI is a very big deal.