With respect to your quote "Whether it's a special unique blend of fertilizer or redistribution of an existing product, branding is what ultimately leads to sales" I will say while branding and marketing leads to sales, it may boost sales for the short term, for long lasting market brand power and better increased sales over the long haul, better quality of product trumps branding all the time. Indeed if the quality of the product is great, word of mouth alone can do wonders for the product, vice versa, if you pour a lot of money into branding a sup par product, you might gain short term momentum but word of mouth will kill it because it's poor quality.
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