Replies to post #6315 on Hipcricket Inc.(fka HIPPQ)

[Jeff u Up]

Interesting way of putting it. My mistake, I meant to say Hipp/EPM Live but yeah ESW is certainly relevant nonetheless.

[excelsiorvision]

To echo on this.

ESW owns all HIPP shares, which I believe were rolled up into 1Million of ESW on another line item of insider owners of UPLD.

HIPP shares do not exist anymore, but are 1M ESW holding in UPLD.

ESW separately has another 2.8M in UPLD.

More info on HIPP > http://www.hipcricket.com/investor-faqs

Chapter 11 was filed to protect shareholders and carry on as a company. Chapter 13 would have destroyed shareholder equity.

Tick tock... May not see this playout for another year or so. TBD.