>>>First exposure was online, what happens when the BIEL product hits the shelves in local stores, hmmmmmmmmmm.<<<
That is what I'm waiting for. Yes, online sales are nice in today's strategy of marketing, but nothing compares to the visible exposure of your product on the shelf of some big name retailer. That is where someone totally unfamiliar with your product can become aware of it when searching the shelves for a similar product (as in pain relief). I recently studied the shelves of Tens units, heat wraps, Icy Hot etc. and definitely could see our 'patches' right along side all of them. So someone coming in for a TENS unit, sees our 'patches' for the first times, reads the packaging and compares it to TENS for possibly giving it a try. That is why IMO the packaging is so important. A brief education and explanation on the product's purpose, function and what it can accomplish should be easily visible on front of packaging. Thus it can be immediately compared to those other products. When you have a product that you know is better than those other 'selling' products, you invite those comparisons.
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