Must be hand picked for me and the 11,000 people who have watched the Report or gone to the Baristas website. Or clicked on the Try White Coffee adds. Or Gone to see the product on Amazon. Basically they are building a data base of customers and potential customers and targeting them with adds. Its the smart way to gather and manage data in the modern world of online advertising and commerce.
BCCI is using mainstream high profile advertisements on radio, TV, and digital in order to bring awareness to its product and the brand. They then build lists in order to send additional impressions to a more targeted qualified potential customer.
You and everyone else is being marketed to. Very smart.