It's POS distribution...ordering that is done specifically at all grocery or liquor/wine type store. The distributors carry the product in bulk capacity for the regions they service. The retailer can auto pilot the ordering as it clears inventory or place manually to adjust for demand.
And my hopes are for this year and next, not a single qtr. I'm excited to see how it's progressed sure, but that progression is still building up. I am VERY confident that it's growing!
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