(29 June 2017 - Atlantic City) - The quest for millennials is tough in Atlantic City. The failure of the expo is not the only experiment gone wrong, either. Just a few months after introducing skill-based slots from GameCo, Caesars yanked the machines from its New Jersey casinos, citing lack of return.
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3 Atlantic City casinos reportedly pull plug on skill-based games Posted on June 12, 2017 at 11:45 AM
By Jeff Goldman
NJ Advance Media for NJ.com
ATLANTIC CITY -- Caesars' first attempt to bring skill-based games to its Atlantic City casinos was apparently a flop, according to a report.
The 21 games placed at Harrah's Resort, Caesars and Bally's have been pulled after they failed to generate enough revenue to cover vendor fees, according to PressofAtlanticCity.com.
Games such as "Danger Arena," were rolled out last year in an attempt to draw millennials into casinos. Though gamblers born from the early 1980s and on made up 71 percent of people playing the skill games, it wasn't enough to make them viable.
A Caesars official called the experiment with skill-based games "a learning experience".
Evidently Millenials who can play any game they want on their smartphones don't feel a need to pay casinos to play video games. Who'da thunk it?
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