" I stated a penny per pack." How do you determine that would be all they would get as a royality.
"I'd estimate plastic petri plates for ten cents delivered, agar five cents, production labor & overhead ten cents, FlatPack packaging and labor twenty cents. Shipping and packaging covered by buyer. That's forty-five cents cost on $1.00 of product. My estimate is probably high side." Did you take in consideration, heat, employee benefits,all taxes, rent, air conditioning, electric, insurance, interest on loans if any, maintenance of equipment, water and sewer bill, electric, employee uniforms, etc.
"Because essentially Nanologix would be out of business" why? There are hundred of compamnies that do very well that license their products and produce nothing. What facts do you base this on.
rather than opinion.
" Incidentally, they're still in business so a loss with each sale isn't likely."That prove nothing an example. PLUG Power is still in business and they lost billions over the 20 years of their existence never turning a profit.
I will give you shelf life matters in remote areas of the world. Mainly because plate use is light. I guarantee you in metropolitan areas where they go though most of the million a day plates use it is not as big an issue as you think.
Do you think Nanologix paid Battelle for a two year shelf life study because shelf life doesn't matter?
To answer your question, judging by the current stock price and company sales, apparently it doesn't market wise matter.
News 
Market Data 
Discover 
