excellent! they will sell even more! we get the same revenues regardless of the sale price and we know that Bevmo has been selling a ton of them. they will sell even more with this hot weather and a sale price and that means re orders!!!
BevMo adjusts prices up and down all the time. Nothing to worry about.
This is in order to get things moving early summer. As summer goes on, and they've created more demand for a product, they will slowly inch prices back up.
Anyway, I'm sure the wholesale price hasn't changed. We're good.
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