The stores talk regularly and I know one manager is now a shareholder. Perfect storm for a store manager to become a shareholder of a massive growth brand. They will not be able to give preferred space but if they have enough shares they will at least talk about the brand with consumers and drive trial. One thing they do well is "staff pick" they feature a bottle each week at each cash register and suggest it to customers. I will ask my buddies for this to happen. Easy sell when you say would you like to purchase the new Christie Brinkley wine of the week?
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