"it would be advantageous to release some details a week or two before the WMA convention, in hopes of creating momentum for the stock so that they enter the convention from a position of strength, rather than a wannabe."
This gave me a good chuckle. Successful CEOs don't worry about managing the stock price. They know a well-managed company will take care of that. Even funnier, though, is the notion that if they could "create momentum for the stock" and increase the price a few cents, that we'd immediately gain some corporate gravitas.