Yes it is good to get some public confirmation of the product by Craftsmen. One order for 10 MG units is not going to be big dollars, and Craftsmen is not going to be a high volume customer. Also this is not a move by 'partner' Craftsmen, but 'customer' Craftsmen. I would like to see some investment by them in selling units. If the sales force is Hassett and Hodowanec going to conferences and sports events its going to be a slog to get sales moving.
The PR also doesn't say anything about when those units will be delivered. Recall they already have a handful of orders from the Innova electric car university program that haven't been filled, and the store in Florida.
It is good to see them cocky about the Kentucky Derby. But I dug around Thomas Coffee looking for references and discovered they have a tiny Innova car. So that gig was really supporting Innova again in that we don't know if Thomas Coffee owns the little car or if they are renting it from Innova. They will not be a source of sales, but of visibility.
If they want stability they need to find someone who brings $$ to the table to market the product (i.e. with a sales and marketing force). Apparently Breiten capital they PR'd about back in Nov 2015 failed to bring any customers to the table. They don't need a small one guy firm they need a reputable business. It sounds like their trying to build that by working with truck upfitters. I'm thinking it will be like when I bought my Ford truck they offered to sell me sprayed on bed liner at the same time I bought the truck. That liner company wasn't associated with 'Ford', but was a company the dealer had an agreement with. If the can do that with large dealerships, that is how we will see volume sales. I thought they had a memorandum of understanding with a big dealership in Ca. Would be good to see a PR with an announcement of a formal relationship that includes the date the dealership will begin advertising the mobile generation as an add on option. They also need to make sure they keep up their product quality in this critical phase of introducing the product. They have a ton on their plate right now.
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