Good points Schneid. My guess is that big metropolitan crazy sorts of cities like Shanghai and Beijing and Tokyo and Dubai and Vegas and downtown Manhattan are the sorts of places this concept would work. They are going after a relatively wealthy customer. They also will never work in more rural cities like Omaha and Des Moines and those sorts of places where everyone has real guns and can go shoot whenever they want. But I'm just guessin.
I don't particularly like the vibe they are going after. I hate the MR website. That sort of look feel will scare away and irritate half the population (females) and even make rednecks like me feel uncomfortable as if I am in a place I don't belong.
News 
Market Data 
Discover 
