Replies to post #6144 on Celsius Holdings Inc (CELH)

[Toxic Avenger]

And now the market cap has doubled, after another 2.4 million in losses in the 2 quarters since that post!

It's now 4 quarters in a row of flat revenue, and when they boost SG&A as they did last quarter, large losses. I've seen this cycle many times with these small consumer product companies- spend on marketing and promotions, take a large hit one quarter, get a bump in revenue and smaller losses next quarter, then revenues level off or fall and they have to do it again.

CELH is lucky in that they have a lot of cash to keep doing this, but sooner or later it's going to catch up with the stock. MUCH sooner if they move to the Nasdaq, where sophisticated investors will recognize the pattern immediately.

[Altitrade Partners]

What "new management"?

The haven't named a new CEO yet. John Fieldly is the interim CEO until the BOD finds a replacement for Gerry David.

John came on board with Gerry in late 2011, so it is essentially the same management.

<<"This will show us whether the new management has balls or not.">>

[Altitrade Partners]

Based on what? The product hasn't been on the market long enough to draw any conclusion either way.

<<I think that the new "HEAT" product was a mistake and fell short in its design>>