Celsius Holdings Inc (CELH)

[Toxic Avenger]

And now the market cap has doubled, after another 2.4 million in losses in the 2 quarters since that post!

It's now 4 quarters in a row of flat revenue, and when they boost SG&A as they did last quarter, large losses. I've seen this cycle many times with these small consumer product companies- spend on marketing and promotions, take a large hit one quarter, get a bump in revenue and smaller losses next quarter, then revenues level off or fall and they have to do it again.

CELH is lucky in that they have a lot of cash to keep doing this, but sooner or later it's going to catch up with the stock. MUCH sooner if they move to the Nasdaq, where sophisticated investors will recognize the pattern immediately.