Gave AW TILL EOY before this discussion. AW works very hard to build a foundation. People believed 100 percent from doctors than advertisement unless sugar ray will sponsor BIEL PRODUCTS.
You're right! A good CEO knows his own limitations. His main job and qualification as a CEO is to designate qualified personnel for specific positions. This CEO is way too hands on. This stubbornness for not allowing a spokesperson to do all visual and oral public interviews is nothing short of EGO: "This is my baby and I deserve and WILL get the credit!". From an outsider that seems to be his mantra.
We are no longer in the conception stage. We have GREAT products with SERIOUS upside NOW SELLING and given FDA CLEARANCE. Visual presentation must be of the utmost professionalism. We will be dealing much with the medical communities and businesses about our products. NO more cutting corners that was necessary during the years prior to FDA. This phase of exposure and educating of products IMO, is the most IMPORTANT phase. It is here where this story ALL begins. You have the 'history' and information of European marketing launch. Let's hope that they have learned much from that knowledge and use IT for a smooth and hard hitting start to USA retail.
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