"However, conceptionally we did not specify that this Exosome breakthrough creates a brand-new (in-GP office) consumer market that in dollars may far exceed the traditional in- hospital /oncologist /radiology lab $20billion (?) diagnostics, which sure as death and taxes you cannot pump to $200billion – that has been my point of contention."
it all depends on who bills ;-)
and reality check, there is not and never will be a trillion dollar cancer treatment market, worldwide, ever.
Exosome- Fly in this Ointment & CP 's being "too optimistic" as to quick and easy test in the GP (USA) officce:
1. most nurses in GP offices cannot draw blood as they are not licensed to do so (and would need practical experience to make such painless -- until every one demands an Exosome test in their annual check-up. ;-) 2. more significant, GPs would likely refer such patients to a testing lab. 3. non-cancer procedures and tests in a hospital are specific to a patient's medical problems -- and emotional burden --, and it appears highly unlikely that doctors would want to burdent nursing staff and lab tests with a novel and to their treatment unrelated item, not to mention breaking cancer news to them (interviewed, leave this to the specialists, not my concern).
Hence, the 30% USA market penetration under 1.EXOSOME ANALYSIS likely is overstated, unless costly consumer marketing provides a "pull through" from patients demanding a test at the MD's office or they go directly to a testing lab (not insurance covered unless MD referred)
Further, the reputation of a Distributor likely does not influence the MD's view on early cancer detection per se, as limited talks with doctors appear to indicate.
Finally, DNA tests from an established customer base may crunch the initial Exosome USA market entry, noting that for us, method only is patented, not the naturally occuring Exosome aberations indicating cancer -- other detection methods can prevail. If those test equipment marketers enter the DNA testing lab environment early, and any higher prices there would work in favor of their entry. (bigger profits).
An interesting parallel news item on how markets are hard to penetrate without a superior approach
As to CP, no proof on numbers so far .... and counting
the total cancer treatment costs, UK, or USA, or worldwide are what?