Toevs isn't "running the show"; he's there to answer questions for the new CEO as they do things like try to catch up on the financial reports.
You keep on saying coffee shops, but that's completely speculation. MJ is only legal in 3 states right now and none of them have things like cafes - people are allowed to buy it and take it home; they're not allowed to partake in a cafe.
That's not money coming in; that's money going out - and Toevs only gets it if JAMN starts having positive cash flow, and without sales, that's not happening.