You can only go back to the well so many times though. I think their "Unit Level EBITDA" metric breaks down the actual location's profitability. I do believe that they can make money on a location by location basis, but the question is if they'll have a long enough runway to raise the capital they need at each new location.
I agree with you though that the value of VirTra has almost nothing to do with MR. It's a best case scenario for VirTra, but the valuation should be entirely garnered from it's core business.