People always read shorts the wrong way, so I'll wait to see what the figure on the 15th is to get a better read on it.
Based on basic financials this stock has always been seen as an overvalued short play for some people. It's just two sides of a black/red bet. They were playing the same game when the stock was priced in the teens and twenties.
Is there a potential that the people in the PP are the same ones shorting? There would be no risk to them as they can just replace the shares once they are out of lockup. In this scenario, I can't see the count going up too much higher because there weren't that many PP shares subscribed for from the various funds.
So who knows or cares for now. If the short count goes up, I hope they eventually burn. If they succeed in driving the price down further, kudos for helping me accumulate at a lower price. :D